Introduction

For more than 60 years, researchers have been studying the factors that influence our decision to say “yes.”  There is no doubt that there is a specific science to how we are persuaded to do anything, and a lot of that science is surprising.

The power of persuasion is usually the only thing that separates successful business owners from everyone else.

The art of persuasion is nothing more than being able to fight off the natural skepticism that most people have, overcome their objections, and present your business as being better than the next competitor, while gently inspiring the potential customers into acting.

Sounds simple right? When you understand the main principles behind persuasion, getting customers to buy from you becomes an easy process.

The ability to persuade potential customers to buy from you is one of the most important skills you can have as a business owner if you want to be successful.

When it comes to successfully persuading customers to buy your products or services, there are five powerful techniques that you can use that are based on Robert Cialdini‘s, Principles of Persuasion.

As a business owner, you can effectively harness the power behind the psychology of selling and use these techniques to sell more products.

These principles are:

Principle One – Reciprocity

Principle Two – Commitment and Consistency

Principle Three – Scarcity

Principle Four – Authority

Principle Five – Liking

All these principles have been gathered together in one volume together with ways to implement them into your business seamlessly. As they infuse themselves into your online business you cannot help but see an uptick in sales.

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